After all of my research into my target audience and their preferences, most of my most important information came from my previous questionnaire.
Phsycographic profiling: I have decided that my target audience will be a mixture of mainstreamers and aspirers, as 40% of the market are mainstreamers and because my chosen genre of music is the most popular they are very likely to be included under this title, and the rest willl be the people that will follow the latest trends to stay popular and up to date, therefore if pop music is the latest trend and what most people are in to, then they will begin to like and follow it also.
Demographic profiling: To put my target audience into demographic profiling i have placed my target audience in the C1 and C2 segments, i have chosen these two C bands because the SEC will mainly have to depend on the audiences parents as most of the buyers will be too young to be put into a certain SEC segment due to them being students. (Although if some have a job they will most likely be in segment D, but this will not apply to the majority).
Age: 12-16
Gender: Female
SEC (Socio Economic Status): Student
Race: All races
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