Finding An Institution

After researching into the different institutions that i could find that would distribute my product, i finally chose IPC. IPC produces over 60 media brands and with print alone reaching almost two thirds of females in the UK, 42% of UK males - almost 26 million UK adults. My main reason for choosing this institution is because of the huge figures that show they appeal to females and because my magazine will be aimed at females alone, this reassured me that there would be a high chance of my magazine maybe becoming a best seller.