Thursday, 3 February 2011

My Audience Questionnaire & Identifying Target Audience

I created a questionnaire to help identify my target audience and appeal to them as much as possible when producing my magazine.

1. How old are you? 
14 - /
15 - /
16 - ///
17 - ///
18 - //
19 -

2. Are you male or female?
Male -
Female - //////////

3. How much do you spend on magazines at the moment?
£2-£2.50 - //
£3-£3.50 - /////
£4 +  - //

4. What is your favourite genre of music?
Pop - /////
RnB - //
Rock -
Indie - ///

5. What would attract you to a magazine?
The front cover and featured celebrity - //////
Free gifts - //
Featured articles- //

6. Would  direct address attract you to a magazine?
Yes - //////
No - ///
Not sure -  /

After collecting and reading over my results i have realised that my target audience will be for 14-18 year olds as after researching i dont think that most females above that age will be as demanding or as interested in a music magazine as the 14 to 18 year olds. I have also decided that it would be a good idea to keep the price around the £3 mark, make a very attractive and eye catching front cover and persue the theme of pop music for females as this again proved to be the most popular genre out of the ones listed.

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